Federal-Mogul Motorparts Increases Heavy-Duty Product Offerings, Offers Garage Rewards Loyalty Programs
In 2017, Company’s Commercial Vehicles business unit introduced new products from its Abex®, ANCO®, FP Diesel® and Wagner® brands; launched new Garage Rewards programs
Southfield, Michigan, December 22, 2017… Throughout 2017, Federal-Mogul Motorparts has introduced an expanded product portfolio for the heavy-duty market to meet the growing needs of the commercial vehicle industry. New CV products from its leading brands such as Abex®, ANCO®, FP Diesel® and Wagner® have been launched, giving fleets and HD technicians more options for reliable, quality replacement products. Federal-Mogul Motorparts is also expanding its loyalty programs to reward those technicians who work on heavy-duty vehicles.
Some notable new repair offerings include:
Abex Reduced Stopping Distance (RSD) Brake Linings
Abex RSD-certified commercial grade friction linings (Abex RX 6297) include a new lining that exceeds both the Federal Motor Vehicle Safety Standards (FMVSS) 121 RSD requirement and OE brake manufacturer standard for 23,000-pound tractor applications. The lining is highly advanced, copper-free, and crack-resistant, engineered to help maintain like-new braking performance while experiencing minimal swell and growth.
Abex Air Disc Brakes
Abex ADBHD1369, the most popular air disc brake application in North America, is equipped with OE-style green coat stripes, which provide consistent performance both out of the box and throughout the life of the pad. It also conforms to 2025 copper-free requirements of less than 0.05 percent by weight, with no copper added to this advanced OE-quality formulation.
FP Diesel Security Packaging
FP Diesel cartons include automated authentication package labels, offering an easy way to confirm that the product is genuine anywhere in the world. Known as SmartAuthentication™, this track-and-trace feature uses the product’s serial number to locate it along the distribution channel, while a mobile app enables customs officials to quickly and easily authenticate each product. (Apps are available for download for Android, Apple, Blackberry and Windows devices).
ANCO HD Wiper Blades
ANCO has introduced 14 new SKUs for a variety of sizes and applications, featuring exclusive DuraKlear® HD – a robust durable element designed for heavy-duty use. They are also designed with a heavy-duty bridge design for improved mechanical strength. Offering four layers of corrosion protection – galvanized structural steel, phosphate coating, E-coat and top coat - these blades also incorporate a tall wiper element and stainless-steel flexors to offer premium quality. Saddle, hook and side pin adaptors are included in each package to accommodate most any connection.
Wagner LongLife HD Lamps, Miniature Lamps and Sealed Beam Headlamps
Wagner LongLife HD lamps include several features ideally suited to commercial vehicles, with extra-strength filaments. Many also feature a patented fifth lead support wire to further enhance durability and vehicle uptime. Each LongLife HD miniature lamp is charged with a premium Krypton gas mixture that helps enhance filament life and provides a purer, whiter light than standard incandescent lamps, while LongLife HD sealed beam headlamps feature impact-resistant quartz glass and a ruggedized lamp housing to resist shock, vibration and damage caused by road debris.
Garage Reward Loyalty Programs
Additionally, Federal-Mogul Motorparts has increased its offerings for HD technicians and shop owners, including the launch of a new HD website for easy parts look-up and two new rewards programs. Previously only available to light vehicle technicians, Garage Rewards Tech gives commercial vehicle technicians and fleet repair shops the opportunity to earn an array of appealing branded gear simply by participating in qualifying field clinics, completing surveys, participating in the new Garage Forum and other activities through Federal-Mogul Motorparts’ online loyalty program. The most recently launched program, Garage Rewards Shop1, allows shop owners to earn loyalty rewards dollars on net purchases of products from Federal-Mogul Motorparts’ leading HD brands, including Abex, ANCO®, Fel-Pro, FP Diesel, National®, Sealed Power®, Speed-Pro®, and Wagner®. Shops that meet a pre-determined amount of accumulated net purchases will be awarded a trip for two to Grand Cayman.
“We have ramped up our technician programs because we know that shops want to use and learn more about our product offerings, and with that comes a commitment to encourage and reward them for using our premium parts,” added Jeff Tyler, Director of CV Business Development. “Whether it be via our monthly HD tech newsletters, our continued commitment to the Garage Gurus™ program, or through our technician forums, Federal-Mogul Motorparts will continue to increase its CV programs to serve the market.”
To learn more about Federal-Mogul Motorparts HD product offerings or loyalty programs, visit www.FMHeavyDutyParts.com and/or contact your local Federal-Mogul Motorparts representative.
1 Federal-Mogul Motorparts Garage Rewards Shop Loyalty Program. Starts on August 1, 2017 at 12:00:00 a.m. ET and ends on December 31, 2018 at 11:59:59 p.m. ET. Open only to automotive service, parts, or repair businesses who purchase the Sponsor products from a third party provider, have been invited to become a member of the Shop Loyalty Program by a Sponsor sales representative or distributor (each a “Business”), and are located in the fifty (50) United States, the District of Columbia, and Canada. THIS SHOP LOYALTY PROGRAM IS INTENDED FOR PARTICIPATION IN THE UNITED STATES AND CANADA ONLY. DO NOT PARTICIPATE IF YOU ARE NOT AN AUTHORIZED REPRESENTATIVE PARTICIPATING ON BEHALF OF AN ELIGIBLE BUSINESS. Void where prohibited. Subject to Terms and Conditions found at www.GarageRewardsShop.com. Sponsor: Federal-Mogul Motorparts LLC, 27300 W 11 Mile Road, Southfield, MI 48034.